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December 2016 Full speed ahead with caution

Metro Motor is our new CLARK dealer in Israel

This success story is the result of the right strategy and its resolute implementation: The new official CLARK dealer in Israel since November 2015, Metro Motor had a fast start in the acquisition of new customers and increasing sales in 2016.

The company based in Kfar Saba near Tel Aviv built their own distribution division, including a service network for CLARK forklifts, immediately after the agreement. CLARK Brand Manager Zachi Nahardea and two newly hired specialist consultants are the key contacts for the eleven sub-dealers.

This ensures both service coverage throughout Israel and fast delivery of new equipment. That is because Metro Motor made the conscious decision to establish a large inventory of new forklifts to be able quickly meet the demands on the market. At Metro Motor, the CLARK segment is part of the 4-wheel division.

Metro Motor—founded in 1981—with its nine owned branch offices in addition to the network of 32 dealers, totaling a market share of 46%, is Israel’s largest motorcycle dealer (e.g. Kawasaki, Yamaha, Sun Yang). Furthermore, scooters, e-bikes, RUVs, ATVs, electric vehicles, utility vehicles and CLARK forklifts are part of the portfolio.

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