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Newsletter 01/2013

The Forklift on Facebook
Keeping our finger on the pulse: The new Clark app and official Clark Facebook page are going on-line

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Everything on behalf of a worthy cause
Committed and successful: Clark Europe GmbH donates to Kinderoase and hospice in Mülheim

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Record Attendance at Rheinturm
European industry journalists gathered in December 2012 at the Düsseldorf TV Tower for the Clark Forklift 6th industry media day

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Dear Reader,

Major events cast long shadows: We are relocating our corporate offices from Mühlheim to Duisburg at the turn of the year 2013/14. While this is merely a stone’s throw, it is of great symbolic significance for us. The new facility reflects the consistent growth of previous years. Since the reformation of Clark Europe GmbH (2004), the number of employees has grown more than tenfold to 57; an additional seven employees were hired during 2013. The dealer network has also tripled in size during the last five years alone. The new headquarters provides us with an ideal environment for administration, repair service, equipment storage and training. We even plan to incrementally establish assembly operations. An open invitation stands: Accompany us, as we kick-off into a new era of the Clark success story. 

 Egon Strehl
Managing Director Clark Europe GmbH


Clark Europe GmbH relocating to Duisburg 2013/2014 

New European Headquarters

Clark Europe GmbH plans to relocate into its new headquarters in Duisburg- Rheinhausen in 2013/2014. The Clark headquarters will relocate to an existing property in the Niederrhein (Asterlagen) business park 15 kilometres west of the current site in Mülheim an der Ruhr. 

“The property meets our requirements profile perfectly”, states Egon Strehl, Managing Director of Clark Europe GmbH. Relocating the Clark Europe head office is necessary to provide new infrastructure facilities for employees, workshop, assembly operations, training centre, new equipment and spare parts storage.
The facility built in 1997 in the Niederrhein business park is tailored exactly to the needs of an industrial material handling vehicle manufacturer and leaves room for future expansion. Only 5,000m2 of the 15,000m2 site is occupied by office. Egon Strehl certainly feels that the acquisition of the new property by Clark Europe GmbH is sending a message: “We regard this as a clear commitment to the location and Clark’s continuing presence in Europe, the Middle-East and Africa.” The site position should also strengthen the operational business for Clark Europe GmbH. “We initially plan to accommodate the workshop for pre-delivery inspections and modifications at the Duisburg site, along with the administrative facilities”, explains Rolf Eiten, Director of Sales & Marketing at Clark Europe GmbH, “we want to continue organising our European spare parts warehouse here and stock up on new machines.
The facilities for training sessions and workshops are surely a big advantage of the new premises; after all, we will have a separate training centre starting in 2013/2014, allowing us to fully focus on the training and continuing education of our sales staff and service technicians outside of day-today activities.” We also plan to set up our own assembly operation with focus on electric equipment for the European market. 


Clark-Dealer Deceuninck: Everything in stock – growing spare parts business

“Original Equipment - Original Spare Parts”

Clark Dealer Deceuninck has been cultivating one of the most important regions of Western European industry. The 20 committed material handling equipment experts who work for the Managing Director, Hendrik Deceuninck, and the second in command, Maarten Deceuninck, from Izegem/ West-Flanders in Belgium, are setting a new standard for spare parts supply with their innovative warehouse system, fully in line with the pilosophy: “Keep your Clark a Clark”. 

Deceuninck was founded in 1995 and can look back on nearly two decades of Clark experience. The operation has been a Clark dealer since 2005, followed one year later by exclusive rights for the Belgian market. The family owned business leaves no stone unturned to spread the word about the Clark brand: Regular investments and promotional activity, such as participating in the “PROLOGISTICS” trade fair in Brussels, or the purposefully initiated advertising campaign “The real Clark is back” are some examples that demonstrate the company’s commitment. Deceuninck mirrors the Clark brand’s reputation for reliability, customer orientation, personal and competent service and an expansive product range.
In the meantime, Deceuninck has developed into the fourth largest dealer in the pan- European parts segment. Continuous parts availability and fast response times are ensured by regular, weekly warehouse orders, enabling the company to respond to end customer demand on a same day basis to address equipment downtime. This flexibility is facilitated by efficient warehousing, since each spare part is marked with a barcode and a printed number. As the Belgian Clark Master Dealer, Deceuninck sees good reasons to rely on Clark for nearly all spare parts product groups. With a good price/performance relationship, the company is well positioned to stand behind its commitment to end-user customers to buy and install high-quality original spare parts. Second in command, Maarten Deceuninck: “Without question, original equipment needs original spare parts, and we also regard the pricing for Clark parts as reasonable. The support provided to locate parts is also helpful; this also applies to parts for older forklifts.”
Deceuninck employees use the PartsPRO system as well as the Parts E-Shop as tools to effectively manage spare parts in their daily work. Lately, the Totalift software, which is accessible via the PartsPRO system, has also been in use. It facilitates searching for spare parts and accessories from other manufacturers, permitting parts orders for Clark forklifts and universally usable parts for all commonly known manufacturers from a single source. This approach can reduce costs, and save time and effort when placing orders. 



Making sure that things work like greased lightning: Clark Europe GmbH has a variety of new products available in the fluids/ lubricant range. Service sets with high-performance chain spray, environmentally friendly cleaners and lubricants and sealing materials are in great demand. But Clark parts has also recorded growing demand for 400g cartridges of long-life grease, grease in 1kg containers, fork crack testing kits (as part of the occupational accident prevention testing, or FEM 4.004), various fluids (incl. transmission fluid, engine oil and hydraulic fluid), and finally, for battery acid for starter batteries (0.5l to1l bottles). Andy Baldy, Parts Sales Manager for Clark Europe GmbH: “Clark knows what a Clark needs. We are therefore very deliberate about expanding our spare parts product range, so that we are able to address the needs of our dealers and users. The new fluids and lubricants we offer are an outstanding enhancement to the spectrum.”


The compact power pack kicks it into gear: CTX40/70 battery powered tow tractor with new features

The all-rounder is pulling things in the right direction 

The Clark CTX40/70 battery-powered tow tractor brings a breath of fresh air into warehouse material handling: A lowered running board and the upgraded weather protection cab significantly improve comfort. A completely remote-controlled version for fast unhitching of the trailer hitch is in development for even faster turnover performance.

All part of the standard equipment for the CTX40/70 electric tow tractor: The lowered running board (350 mm height) improves driver access. The optional weather protection cab for the CTX40/70 was already upgraded and fully encloses the running board. The folding dual panel door of the driver cab can be secured partially opened on the side entry, providing working comfort during summer operation. As before, the battery hood can be opened wide, allowing a battery change by crane. Large viewing windows ensure unobstructed all-round vision. Even the large storage compartment (770 x 420 mm) for up to 200 kilograms of additional goods transportation is easy to access through its own rear hatch with the cabin attachment in place.
 CTX40/70 combines Clark specific ruggedness with outstanding manoeuvrability and superior stability. The low-noise 48 Volt AC motor with very good acceleration and superior towing power presents itself as highly advanced. The maximum transport speed of the CTX model with 4 tonne towing capacity (CTX40) is 9 km/h with a trailer load and 13 km/h without a load. The 7 tonne CTX70 can reach 7 km/h with a trailer load and 17 km/h without a load. At Clark, 100% AC technology means the drive motor is maintenance-free. In addition, the motor is protected against overheating, which is accomplished by automatically shutting the motor off at excessive temperatures.

CTX40/70 - Applications

  • Automobile industry  
  • Warehouses
  • Distribution centres  
  • Production environments
  • Hospitals  
  • Airports  
  • Facility Management


Keeping our fingers on the pulse: Clark App

App-solutely recommended

1,800 users can’t all be wrong: Anyone who would like to get to know the world of Clark Europe GmbH in a completely new, interactive manner should download the Clark App now. Two years after the App was released, the Clark App 2013 is now more user friendly than ever. The relaunch published an optimised layout with even easier operability. The maps and Google navigation functionality was also improved, allowing Clark users to find their local dealer even faster. Moreover, the Clark history section was updated to the latest status. The new work cycle calculation function for Clark equipment, which will be implemented over the course of the year, promises additional support for sales staff. An app for Android smartphones is also in the works.


Official Clark Facebook page is online

The Forklift on Facebook

In recent weeks, Clark has established a presence on the social media platform Facebook with its own corporate page. Clark presents itself in the world’s largest social network with general corporate information and image and text-based news surrounding material handling technology. Mathematically speaking, every seventh person is involved: Facebook already reported one billion user accounts in January 2013. Rolf Eiten, Director Sales & Marketing at Clark Europe: “We deliberately took this step in order to regularly and promptly keep all guests and visitors abreast about the Clark world. This is specifically about being close to the customer – including the www – maintaining customer contact, and addressing new target groups.” How to follow Clark on Facebook? Visit, or scan the QR-code.


New electrical stackers: Kowalski and Clark make it possible

The food-bank takes it up a gear

Fun at the Mönchengladbacher Tafel e.V. [Food bank Mönchengladbach]: The non-profit association received a CPS12 AC at a significantly reduced discount. Clark dealer Dietmar Kowalski personally handed over the brand-new electrical stacker and immediately instructed the food bank employees in the operation of the walkie-stacker with 1.2 tonne lift capacity. 

The food bank accepts unused but still edible foods as inkind donations and distributes these free of charge to those in need and to charitable organisations. With 100 volunteers, the Mönchengladbach-based Tafel e.V. has been part of the “Tafel Movement” for almost 20 years. Its work is a logistics challenge that involves collecting, transporting, storing, picking, as well as issuing the goods. Things need to move quickly and professionally, since retailers and manufacturers insist that the refrigeration chain is maintained from the shipping dock to the distribution at the food bank store.
Four delivery trucks (with refrigeration) and a box truck pick up the food at, supermarkets, discounters, grocery stores, bakeries, butchers and farmers, and bring them to the food bank operations.
From there, the goods had until now been laboriously and with considerable effort either brought to the ground-level warehouse, into the high-bay warehouse with modern forklifts for Euro-pallets, or directly to the food bank store with walk-in refrigerator, refrigeration racks and several industrial refrigerators and freezers. This job is now handled by the Clark CPS12 AC. 


Clark is an “Alliance Member”

Blue Competence

As a pioneer of electro-motorisation, Clark has been practising “Green Logistics” for years – now, Clark Europe GmbH is also a member of the exclusive “Blue Competence” alliance. 

Blue Competence is the sustainability campaign of the Verband Deutscher Maschinen- und Anlagenbau e.V. [Association of German Machinery and Plant Manufacturers] More than 354 member companies are already participating. VDMA declares: “Unfortunately, sustainability is mentioned only rarely in the same breath with machinery and plant engineering. Apparently it is not yet widely known that precisely these activities are contributing significant advancements with innovative energy and resource efficient solutions that improve quality of life and protect the environment. “Engineering a better world” is the motto of Blue Competence, which primarily strives to attain reduced energy and resource consumption. “Blue Competence pursues the objective to link mechanical and plant engineering at all levels of sustainability, and to bundle resources, know-how, and strengths of the participating alliance members”, states Thilo Brodthmann, VDMA Deputy Chairman. 


Clark certification

Certified Credit-worthiness

Impeccable timing: Clark Europe GmbH was awarded the “CrefoZert” credit-worthiness certificate by Jochen Wolfram, just in time for the industry media day 2012 at the Rheinturm Düsseldorf. 

The certification was based in a professional year-end financial statement review by Creditreform Rating AG, a BaFin certified subsidiary of Creditreform AG. The analysis of Clark Europe GmbH, which placed specific emphasis on the company’s credit-worthiness, included data from current credit reporting agencies, as well as an assessment of the current situation and the business outlook. Jochen Wolfram (Managing Director of Creditreform Mülheim and Duisburg Wolfram KG), who presented the certificate to Clark Managing Director, Egon Strehl: “Our CrefoZert provides small and mid-sized businesses in the Mühlheim region with the ability to document their own credit-worthiness to customers, suppliers and banks.”
The certificate is valid for exactly one year, provided that the award criteria continues to be met.


Clark donates approx. EUR 3,500 to Kinder-Oase Mülheim e.V.

Hard-working, successful volunteers 

Summer festivities, Christmas Market and Care Packages – Clark Europe sets milestones with its social commitment during 2012. Clark most recently donated EUR 3,688.80 to “Kinder-Oase Mülheim e.V.”. 

This considerable sum was collected by the committed working committee: Clark was present at the Christmas Market in Mühlheim with its own booth and offered homemade crafts. Among the colourful hustle and bustle of the Christmas Market, considerable sales were achieved with stars for Christmas trees, in addition to cookies, chains, rings, and more.
“Kinderoase e.V.” supports children whose parents suffer from cancer. Specifically, the clubs fund professional, psychological support for the affected children, up to therapy. Together with the Balloon Club Mühlheim, Clark is also actively involved in the donation drive to benefit the Hospice Friedrichstrasse in Mühlheim-Ruhr. The Balloon club generated EUR 400 in proceeds from a club-internal auction of balloon pilot accessories; Clark Europe contributed an additional EUR 400 on top of this amount.



Karl Hielscher
 In January 2013, Clark Europe GmbH was able to employ Karl Hielscher, a highly experienced material handling expert, as Service Manager. The 51 year old family father of two is not only a trained automobile technician by trade, but is also a driving instructor for all vehicle classes. In addition, he completed technical training in mechanical engineering (majoring in development engineering), and also earned trainer credentials for engineering. Among others, Karl Hielscher’s career path in the material handling segment has involved roles for Mitsubishi/Caterpillar as Service Manager, Germany and for Toyota Material Handling as Senior Manager, Technical Support Training. Karl Hielscher knowledge and experience from the parts, training, dealer certification and warranty fields will serve him well in his new role at Clark as Manager for the service and maintenance functions. Karl Hielscher’s leisure activities include raising chickens and athletic activities (surfing, skiing), but also technology: his hobbies include model trains, old motorcycles and his MX5. 

Sophie Julian
 Since December 2012, Clark France has had multi-lingual reinforcement with help from Sophie Julian. The 31 year old returned to France after a nine-year stay in Spain. Starting immediately, she will support the team led by the Sales Manager, Albert Agurdo, at its headquarters in St. Laurent de Mure. She will be able to rely on her in-depth knowledge of the export business for the capital goods industry when processing orders for Spain-based Clark dealers. The degree educated linguist also has prior experience as a foreign language teacher and translator. With Spanish and French as her native languages, Sophie Julian also speaks fluent English and has reading skills in Portuguese and Italian.


Forklift facts and figures

Did you know...

...That the Heavy Duty one piece welded and formed steel plate chassis on the Clark models C15-35L/D incorporates the main hydraulic tank. So What ! This means that the tank is protected from impact damage and also acts as a heat sink to dissipate heat in heavy duty applications and warm climates. Benefit: Improved efficiency, low maintenance costs and long service life.
Yet another reason for buying Clark!


Clark dealers in the UK: Ambassador Lift Trucks Ltd

A compelling package solution

Ambassador Lift Trucks Ltd, with headquarters in Witham (United Kingdom), sees itself as a provider of total logistics solutions. The Clark dealer for the three counties Essex, Norfolk, and Suffolk, was able to close a gap by incorporating “Clark The Forklift” into its portfolio.

Sales Director, Trevor DeAth: “The Clark product range now allows us to offer proven counterweight forklifts with electrical drives at lift capacities ranging from 1.3 to 5 tonnes, and forklifts with combustion engines at lift capacities ranging from 1.5 to 8 tonnes.“
New equipment sales, rentals, service and the spare parts business are the core competencies of this Eastern UK-based company founded in 1994. The outstanding service and support provided by Ambassador is also available through a tightly woven network of authorised dealers throughout the entire country.
“We are looking to establish long-term relationships with our customers and dealers, and we will take the time required to understand our customer’s processes and objectives, and to provide appropriate solutions.” Clark was therefore a great match for the product line. “The equipment is known for its quality, reliability and rugged design.”
The fact that Ambassador is relying on Clark also has several other reasons. Sales Director, Trevor DeAth: “This not only involves Clark’s reputation as a highly-regarded and well-known brand. We also regard the support for the British dealer network by the European head office in Germany as crucial. Clark positions us to offer a broad range of high-quality forklifts at an outstanding price/performance ratio – backed by fast delivery times and very good availability through the European parts warehouse”. 


Clark Service Mechanics trained in Dubai

Train the Trainer

The four-day Service Mechanic seminar in Dubai was characterised by a tight training schedule, completely upto- date training content, and in-depth experience and knowledge about Clark forklift solutions. 

Clark representatives from the entire Middle East region – Egypt, Iraq, Jordan, Kuwait, Qatar and Saudi Arabia – had assembled for the Train the Trainer – Service School at the UAE. Service-Technician James Aspell: “Considering the enthusiasm displayed by all the participants, I am certain that the service on Clark equipment in the Middle East is in good hands.” The focus was on basic maintenance and tachometer/ display adjustments on the C15/35 and GTX/GEX electrical lift trucks, the TFT display of the C60/80 and HMC motors.


IFOY Award 2013: Two nominations for Clark

The Best of the Best

International Forklift Truck of the Year (IFOY) 2013: The nominees for the most important award for material handling equipment have been announced. Two strong types from Clark among them: The four-wheel electrical GEX 40-50 lift truck was able to take the category of “Counter Balanced Trucks” from 3.5 tonnes. The three wheeled, battery-powered CTX 40/70 tow tarctor was able to convince the jury for the “Warehouse trucks” category. Both vehicles presented by Clark have therefore qualified directly for the finals. 

The IFOY jury is comprised of a total of twelve members. Internationally highly regarded industry journalists from leading European logistics media nominated twelve vehicles and solutions from five different manufacturers from among all submissions. Anita Würmser (Chairperson of the IFOY Jury) declared: “The nominees convinced the jury. They are therefore among the best of the best”.
The winners of the individual categories for the IFOY Award 2013 will ultimately be determined by the results from the IFOY tests, which will be conducted in the spring of 2013. All nominated vehicles will undergo a one week long test schedule at a purpose equipped test building on the the fair grounds of the Deutsche Messe AG/CeMAT in Hannover. The IFOY test is based on the Andersom test designed by the Dutch industry journalist, Theo Egberts. Since1988, more than 300 different forklifts and various warehouse technology material handling equipment have been subjected to the Andersom test.
The IFOY test focuses on the practical aspects of lift truck uses. The testing includes, among others, economic considerations and energy efficiency, sustainability, safety, ergonomics and equipment design. But the jury also assesses features such as innovation and engineering, innovation value, customer benefit, sustainability and market readiness of the submissions. In order to avoid skewing the test results by external influence factors, such as lighting, weather conditions, aisle widths, etc., therefore ensuring comparability of the data, the test building creates identical working conditions for all competitors. In addition, the same test person is used throughout the IFOY tests, which excludes subjective results caused by different driving styles.
The IFOY Award 2013, which is sponsored by the Federal Economics Ministry, will be awarded for the first time on the occasion of CeMAT@ transport logistics on June 4th, 2013 in Munich in cooperation with the world-leading CeMAT intralogistics trade fair.


6. Industry media days held by Clark Europe GmbH at the Rheinturm Düsseldorf

Reaching for the sky

A lofty ambiance, an illustrious group of journalists and high-powered industry expertise characterized the 6th industry media days held by Clark Europe GmbH in mid-December 2012 in Düsseldorf. 

High above the roofs of the State Capital of Northrhein- Westphalia in the Rheinturm restaurant, the host Clark not only presented strong figures for 2012, but the new Duisburg corporate headquarters for 2013/14. The outlook was equally impressive. Managing Director, Egon Strehl, declared 20 percent sales growth as the objective; Clark expects 17 percent growth in order bookings for new equipment sales. The warehousing technology field is expected to grow by 20%, and the spare parts business by the same amount. Seung Soo Baik, who represented the South-Korean owner family, provided the 43 participants of the industry media day with an insight into Clark’s global prospects, but also elaborated on the company’s philosophy and history. The journalists from Germany, the United Kingdom, Austria, Turkey, Poland, Italy, and Latvia not only expressed great interest in the presentations, but from a height of 172.5 metres also took in the constantly changing, breathtaking views of the sights and the surrounding countryside of the Düsseldorf city. The media day, which was the most international and highly attended in its history, was rounded out with a fun evening in Düsseldorf’s city centre.


Market rollout: Clark exhibits the GEX 40-50 at ProMat

Exhibit venue: Chicago

The star beckoned at booth 2019: More than 1,800 attendees reviewed the GEX 40-50 at the Clark show at ProMat 2013 (January 21 – 24 / Chicago). The new Clark company, EverGreen, counted nearly 400 visitors. 

The tenor of the industry visitors at the largest intra-logistics trade fair in the US was clear: With the GEX 40-50, Clark is entering a new load class dimension for its electrical equipment. The allwheel lift truck with two drive motors, 100% AC technology and low-maintenance oil immersed disc brakes has the making of a best-seller.
In addition to the market rollout of the GEX 40-50 in North-America, Clark also placed focus on the Totalift product line on 260 m2 of exhibition space. Using Totalift, which is accessible through the PartsPRO system, the user can find parts from other manufacturers for Clark equipment, and also for other equipment brands for cases involving universally usable parts.
On 65 m2, the battery-powered vehicle manufacturer, Ever- Green Electric Vehicles, also exhibited at ProMat (800 exhibitors / 34,000 visitors). This Clark owned company produces several lines of industry-proven industrial vehicles and utility vehicles, such as golf carts.


Clark USA: Production at the Lexington headquarters

Clark assembles batterypowered platform trucks

The US-based CLARK Material Handling Company, headquartered in Kentucky, is planning to expand its production at the Lexington facility and will hire 20 new employees. The production of electrical platform trucks and golf carts is scheduled to being in the first quarter of 2013. Vice-President Chuck Moratz, who is in charge of Clark’s operations in North-America: “The transfer of production from Long Beach, CA to our headquarters in Lexington brings a host of benefits for our dealers and users. Locally, we have all options to perform active quality control, to improve the design and technology, and to implement a more cost-effective production process“.