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Newsletter 01/2012

Clark Press Day “Auf Schalke”
The European trade press came together in the Veltins-Arena for the Fifth Trade Press Day at the beginning of December 2011
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Clark extends training programme
Extended training programme by the Clark Academy for dealers aimed at salespersons and technicians
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Viva México! Viva Clark!
Clark Material Handling opening a new production plant in San Luis Potosi / Mexico in 2012
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Dear reader,

“Keep powering ahead!” As an efficient sales organisation and strong partner to our dealers, we are pulling out all the stops in 2012 to continue the success of 2011. To this end, we have already taken on five new employees in 2012. The Clark plant in Mexico is also commencing operations in the first quarter of 2012. The increase in capacity is the response to unbroken growth. Clark Europe GmbH was able to notch up a 42-percent plus in orders and a volume boosted by 20 percent in the spare parts business in 2011 alone. In 2012, we intend to extend our market position by a further 30 percent. The excellent image enjoyed by the Clark brand will help us to achieve this. We can also score more points here with higher market coverage, greater production capacity, new products, the ‘built to last’ quality typical of Clark and high spare parts availability. Let’s get on with it!

Egon Strehl


Clark presented its forklifts and Clark electric tractors

Home game in Stuttgart

LogiMAT 2012 – “Innovations + Networks for Sustainable Growth“ was the slogan of Europe’s largest annual intralogistics trade fair, an event attracting around 29,000 visitors from all around the world from 13th to 15th March 2012: The “International Trade Fair for Distribution, Materials Handling and Information Flow“ achieved record growth when it came to the number of exhibitors too.

919 exhibitors (+ 19.3 percent) from 25 countries covering 65,000 square metres of exhibition space (+ 20 percent) presented the entire spectrum of products and solutions available for efficient intralogistics at the regional exhibition at Stuttgart Airport . Well attended on three eventful days: the Clark Stand in Hall 9.  
“Lots of end customer contacts, a compact and easily navigable event with a special hall for forklift manufacturers as well as active interest in our equipment – the whole presence was very positive”, summed up Rolf Eiten, Director Sales & Marketing at Clark Europe GmbH. Together with Clark dealers of the region – Powertec GmbH from Schwanau, Hofner Hebetechnik GmbH from Gersthofen and Hald & Grunewald GmbH from Herrenberg – Clark presented a GTX16, amongst other things. The electric forklift with 1.6 tonne capacity and dual drive motors, for example, ensures effectiveness and efficiency when loading and unloading from trucks, in the warehouse, during production or in recycling facilities with its 90° steering axis and multiple disc brakes.
High turnaround performance is also offered by the electric three-wheel tractor CTX 40/70 also exhibited in Stuttgart, which attracted numerous enquires to both the sales staff of the Clark dealers present all day, as well as Dirk Blanke and Nils Lieber of Clark Mulheim. The CTX is suitable for trailer loads up to 4 or 7 tonnes and has low-maintenance motors with three-phase technology. The AC motors used – 3.0kW (CTX 40) or 6.0kW (CTX 70) power at 48 Volt – operate without wear as no carbon brushes are used. A comparably low degree of maintenance is also ensured by the iPad 2, this winning Walter Xander at the Clark competition at the LogiMAT 2012.


60 participants at Clark dealer conference

Kick-off at the “Royal Blues”

The home games of FC Schalke 04 attract 61,700 spectators to the VELTINS-Arena, transforming it into a festival theatre of German football. Robbie Williams and Herbert Grönemeyer wowed their fans in a concert hall whose atmosphere is virtually unrivalled in Europe. Clark Europe GmbH turned the “Auf Schalke” arena into a stage for innovative materials handling technology on 19th January 2012.

Over 60 experts from Germany and Switzerland took up the invitation to the annual meeting in the VELTINS-Arena. An interesting program awaited the throng of dealers at the kick-off dealer conference. The event began with the presentation by Managing Director Egon Strehl, who summed up 2011 as a strong year for the balance sheet while presenting an initial outlook for 2012. This was followed by talks by Andreas Krause (Technical Director) on new technical innovations and developments and Rolf Eiten (Director Sales & Marketing), who devoted himself to sales topics and the dealer network. This gave the Clark dealers the opportunity to learn plenty of useful information first hand.
Markus Jöckel, Director Parts & Distribution, and Andy Baldy, Parts Sales Manager, were also able to hold their audience’s attention. The subject of spare parts business was just as interesting as the current communication policies of Clark Europe GmbH, which Nils Lieber and Katrin Czimczik (Marketing) focussed on. After giving a talk on the newly established Dealer Advisory Board, a detailed tour through the VELTINS-Arena rounded off the afternoon. The thoroughly successful day came to an end with a dinner in the nearby hotel.


5. Trade press Day of Clark Europe GmbH in the VELTINS-Arena

Great sport “Auf Schalke”

Even the Schalke mascot “Erwin” was impressed: The VELTINS-Arena of FC Schalke 04 provided a suitable stage for Clark’s 5th Trade Press Day at the end of 2011. A well-attended audience with over 40 participants – trade journalists from Germany, Great Britain, Ireland and the Netherlands – listened to the talks given by Egon Strehl, Rolf Eiten and Andreas Krause on 8th December 2011.

The latest generation of Clark forklifts and warehousing machinery had been set up on the playing field of the VELTINSArena – the interest shown by the journalists was immense. Andreas Krause was able to talk shop with the journalists, after which things got sporty. The goal wall shooting brought unexpected gains, and “Erwin” was there at the photo shoot. This was followed by a tour through the “sacred halls” of the arena. The day was rounded off with a sumptuous goose meal in the nearby Marriott Hotel. Hard facts were discussed beforehand.
The Clark team around Managing Director Egon Strehl summed up 2011 as a good year and presented the expectations for 2012.
Rolf Eiten talked about sales structures, the dealer network development and potential Clark markets. Andreas Krause discussed new technical innovations and products – especially in the warehousing segment.


New Clark Dealer Advisory Board

Mouthpiece for dealers

How can win-win constellations from forklift production through to the end application be established in practice?

How can the workflow between the manufacturer Clark and its dealers be optimised? How can Clark and its dealer network get even closer to the end customer? The Clark Dealer Advisory Board, active since January 2012, tackles these issues.  
The newly established committee of nine members was presented as an advisory committee of Clark in January 2012, with the declared objective of extending business development between the manufacturer and dealers while optimising cooperation. Its members: Dietmar Kowalski, Kowalski Transportgeräte GmbH (First Chairman); Sabine Marquardt, Hald & Grunewald GmbH; Steffen Koßmann, Tecklenborg GmbH (Committee Spokesman); Dr. Uwe Streck, PFK Group GmbH; Egon Strehl, Managing Director Clark Europe GmbH; Rolf Eiten, Director Marketing & Sales Clark Europe GmbH; Andreas Krause, Technical Director Clark Europe GmbH; Dirk Blanke, Sales Manager Clark Europe GmbH, as well as Andy Baldy, Parts Sales Manager Clark Europe GmbH.



Double gold for ClarkLift South Africa and Teknika

In January 2012, Clark Europe GmbH awarded tremendous dealer services for 2011. Novelty: There were two first places in the award. The first Gold Achievement Award went to the South African dealer Clark- Lift South Africa, which made the largest turnover in the catchment area of Clark Europe GmbH in 2011 and which came in second place for incoming orders (2010: third place). First place for incoming orders and second place for turnover went to the old-established Turkish Clark dealer TEKNIKA T.A.S., ensuring it the Gold Award (2010: first place). The tremendous sales result of the Tunisian Clark representative So.Tu. Dis. (2010: second place) was honoured with the Bronze Achievement Award.


Forklift Facts and Figures 

Did you know ... 

. . . That all counterweights fitted to Clark engine powered trucks have protective bars fitted in all rear air vent and exhaust openings.

So What! 

This feature ensures both the radiator and exhaust muffler are protected from protruding items when reversing. 

Benefit: Less damage costs and long service life.

Yet another reason for buying Clark!


Electric parts overnight: Successful cooperation between Clark and night Star Express

Night owls for day workers

Support and service on the spot are one thing. Compliance with deadlines and volumes are another. Both belong together and are one of the most critical factors for success in the logistics business. Clark knows that and the Clark dealers know it too. The Night Star Express gets the ball rolling.

It should come as no surprise that dealers from Germany, France, Switzerland, Austria and the Benelux countries utilise the opportunities for cooperation initiated by Clark with the transport company Night Star Express. Night Star Express is a leading provider of transport solutions within Europe. The goods are collected from Clark by the late afternoon and delivered without receipt to Germany or various neighbouring countries by 8 am the next morning.
The advantage: The recipient does not have to be present, as the goods are deposited in lockable locations, so-called depots (technical vehicle, box, garage, warehouse). This ensures that the recipient – usually the Clark dealer – has the goods or replacement part in the company before regular working hours.
The feedback from the Clark dealers regarding this method of shipping is very positive so far. 
Night Star Express is regarded as impressive thanks to flexibility, reliability and cheaper rates than other providers.


Night Star Express was founded in 1993. The shipping volume is currently over 4 million deliveries a year. The company has its own fleet of more than 600 vehicles. Night Star Express employs over 600 employees at 20 locations. 


Thumbs up for the new totalift programme from Clark

Successful pilot project

The initial response to the new Totalift concept was enormous. The option of ordering service parts for materials handling vehicles at with easy encrypting to Clark met with immediate response.

Andy Baldy, Parts Sales Manager of Clark Europe GmbH, who is responsible for the pilot project with fast-moving items (filters etc.) jointly with Carlo Borrelli: “It’s our aim to supply our dealers with further service parts from the fast-mover segment, with Clark quality of course. Dealers are assisting us in continuing along this route to complete maintenance kits.” For example, Ossie Behget from the British Clark dealer AM Forktrucks Ltd. gave a positive appraisal: “As a new dealer with a small Clark population at present, I’ve had very positive experience with the programme so far.”
Clark’s Belgian partner Hendrik Deceuninck sees the initiative as a success: “We’re always looking for alternatives and are happy that Clark is also helping us for other brands as well.”
Not least, the Totalift programme received words of encouragement from Manuel Correia of the Swiss Clark dealer Mapo, who likes the “very good price-performance ratio”. Clark dealer Michael Kowalski from Germany with a first interim assessment: “We discover that the programme is expanded – which means it makes sense to call Totalift regularly in the Web shop.” Perfectly conceivable that Totalift will be extended to slow-sellers by Clark in future.
“Parts in question, such as Vbelts, alternators, starters and brake parts”, states Baldy.


Clark Academy extends training programme for dealers

Highly trained

The newly launched training programme of the Clark Academy allows dealers to keep up-to-date with the latest developments – when it comes to stock-keeping, sales or technology. “Only a well trained dealer network can also provide optimum customer service and solid advice“, emphasises Clark Marketing expert Katrin Czimczik, “the end customer benefits in turn from informed dealers.” The training pillar of Clark Europe GmbH, the Clark Academy, offers standard training courses in Mülheim an der Ruhr and external seminars at present.

1. product training for the sales teams  
Product Manager Nils Lieber receives the sales teams from the office and field service of the Clark dealers and familiarises them with all products. 
The participants gain detailed knowledge in theory and practice as regards the individual series, with electric and combustion engine counterbalanced forklifts forming the focus.
The theoretical part deals with prices and price lists, as well as sale-supporting topics such as the Clark App, whose application is also demonstrated.
“Sold out”: The training in German and English is fully booked for the first six months of 2012. Additional schedules are set to be announced.

2. training for technicians  
Klaus Krentscher,  and James Aspell from the Technology Department of Clark offer training for technicians, that prove to be a clear and varied mix of presentation and practical training on the machine.  
Several sessions in German and English are also planned for the first half of the year – here too the demand is immense and potential additional dates are possible. 

3. Further training seminar for expert advisors and technicians  
“The Sales Personality of Clark” and “The Service Technician as Partner to the Customer” are the titles of the new Clark training events in which external coaches provide training in dealing with customers, initial contact, holding meetings, conduct in particular situations, reactions to criticism etc.  
The first seminars will be held in the first six months of 2012 and contain three modules for sales and two for technicians.


Clark SHOP 
Collective orders

New tool 

Is there a profit in purchasing? Since the end of February 2012, Clark has been offering its dealers tangible benefits in the Clark Shop! With the use off sliding-scale prices for certain products or offers, the motto is now: Save with collective orders – the larger the order, the better the price. This applies to goods from the spare parts range (e.g. standard forks, seats, cleaning agents, manual lifting platforms) as well as current advertised articles and other items that are gradually being incorporated in the Clark Shop. The offer varies and is time limited. It’s worth looking in the Clark Shop regularly.


Immediately available: the Clark full guarantee.
Any questions?
If so contact your regional Clark dealer!


Clark Europe GmbH has founded “Social task Force” – Summer Festival 2012

All for a good cause

Creating added value socially. Helping people to help themselves. Promoting non-profit-making projects in a targeted manner. The “Social Task Force” of Clark Europe GmbH newly established in January is championing generous goals. The first major event is the Clark Summer Festival 2012 with a football tournament on Saturday, 16th June 2012.

The Clark Task Force takes the term “creating added value” literally: This is because the budget provided annually by Clark Europe GmbH is actually set to be increased through diverse actions.
 Here, creativity and commitment are called for from Andy Baldy, Klaus Mainka, Elke Krieger, Manuela Hermanski, Sven Vangermain, Katrin Czimczik and their assistants. Different social events and organisations then receive corresponding support.
 It is already established that Clark’s longstanding social sponsoring partner “Friedensdorf International” will receive generous donations. “Friedensdorf International” (based in Oberhausen) was founded on 6th July 1967 as a civic action group with the aim of directly helping children from war-torn and crisis regions in a way that is not bureaucratic or political. For example, in Cambodia and Iraq, in North Uganda and South Sudan, in Afghanistan and Vietnam, in Sri Lanka and in Angola.
 Wholly in the tradition of the Clark sites in the USA and Korea, Clark has so far donated to this from its own funds, pushed the helpers from Oberhausen and confirmed itself as an organiser of benefit events.
 The proceeds from the Clark Summer Festival 2012 will also benefit ”Friedensdorf International”. In addition to this, the “Social Task Force” (STF) will fund a local organisation as well as an aid project outside Germany. STF spokesperson Katrin Czimczik: “The Social Task Force allows us to bundle ideas and initiate new projects in the team.”

Clark Summer Festival 2012
 Saturday, 16th June 2012 – Football tournament!

All proceeds of the Clark Summer Festival 2012 will go to the charity and Clark partner “Friedensdorf International”!

Clark Summer Festival 2012 with football tournament
 Sports ground TuSpo Saarn 1908 e.V. in Mülheim-Saarn / Mintarder Str. 45, 45481 Mülheim Ruhr
 Date: Saturday, 16th June 2012 10:00 am to 9:00 pm
 Football kick-off: approx. 11:00 am;
 end of the tournament: approx. 6:00 pm
 More than 10 teams (Clark and dealers) will play after the whistle Children’s programme, catering, accommodation, lucky draw



Skilled new talent

Carlo Borelli has been employed at Clark Europe GmbH since 1st February 2012. The native Italian (32) is trained in wholesale and foreign commerce and works in the Spare Parts department at Clark where he is responsible for product and technical support, stock-keeping, identification and supplying dealers and customers. Before joining Clark, Borelli worked for five years in customer service at the logistics company FIEGE Stiftung & Co. KG. Extraordinary: Before his training in wholesale and foreign commerce, Carlo Borelli completed a course as a commercial foreign language assistant. Besides German and Italian, he also speaks English and Spanish. No wonder that one of his favourite hobbies is travelling – besides music, reading and sport.

 (29) joined the Warranty department of Clark Europe GmbH on 1st January 2012. In future, she will handle the warranty cases and organise the ever more frequent technical training courses. has quite a bit of experience from the forklift sector. With a qualification in wholesale and foreign commerce, she worked in the order handling department at Toyota Material Handling Germany.

Christian Schmidt (27), new Clark employee in Order Handling, has been expertly representing the Eastern European area since 1st March 2012 Besides English and French, he speaks fluent Russian. The married, trained industrial sales representative originates from Oberberg and has gleaned several years professional experience as a clerk in various companies.


New Clark forklift C35D loads world’s largest cargo airplane

When Clark meets Antonov

That means a cult vehicle encounters a cult airplane: A Clark C35D with 3.5 tonne capacity has been loading the Antonov 124 at Leipzig/Halle Airport since January 2012. Managing Director Steffen Koßmann and Salesman Thilo Beuchler of Clark Dealer Tecklenborg GmbH handed over the diesel forklift to Ruslan Salis GmbH.

The company accepts charter flights with Antonov 124 aeroplanes at Germany’s second largest cargo hub and services the giant of the air, still the largest mass-produced cargo plane in the world.
At present, 58 airports spread over 34 countries and four continents are flown to from Leipzig/Halle Airport. A rising trend – the airport operator was able to break the 700,000 tonne cargo record in 2011 alone. Also thanks to the wide-bodied jet AN-124 (175 tonnes laden weight/cargo hold: 36.5 x 6.4 x 4.4 metres) used by Ruslan Salis, a subsidiary of Ukrainian Antonov Airlines and Russian Volga Dnepr Airlines.
“Time is money” – nobody knows that better than the professionals in air cargo.
As a result, Ruslan Salis GmbH has opted for the quality of the “Built to last” brand with the Clark forklift C35D when loading the airplane, in the warehouse and ground traffic operations.
The motorisation is particularly robust and resistant to wear: The 2.8-litre diesel engine with indirect fuel injection proves to be not only low in pollution and fuel consumption, but also offers excellent acceleration as well as powerful and reliable handling on ramps and inclines.


Clark material Handling opens new production plant

Viva México! Viva Clark!

Formerly one of the legendary silver cities, then centre of a significant cattle region, today an important location for Mexico’s steel and automobile supply industry. In the million metropolis San Luis Potosi, a newly constructed Clark plant is commencing production in the first quarter of 2012. The capacity will amount to 6,000 units annually.

With the new site, Clark plans to cover the increased demand for materials handling vehicles in the North and South America market.
After the opening in 2011, an expert team of highly quali- fied employees from the Korean volume plants – tackled the fine tuning at the end of 2011 / beginning of 2012.
The last preparations for commissioning included checking the production facilities, the detailed plans of the workflow in the new factory and the final coordination of the purchasing structures.
What has motivated Clark to open a new plant in the city of San Luis Potosi situated at an altitude of 1,850 metres in northern central Mexico? Besides the ever-increasing demand for materials handling technology made by Clark, site-specific criteria were also crucial.
After a relevant analysis and detailed checks by the Clark Finding Commission – comprising representatives from Korea and the USA – it was certain: San Luis Potosi is the best choice thanks to modern logistics framework conditions, a good transport connection, qualified workforce as well as a very positive relation based on partnership with companies, associations and all authorities.
As a new starting point for Clark’s expansion into North, Middle and South America, Clark Mexico is linked in organisational terms with Clark Material Handling in Lexington, Kentucky, USA.
Dennis Lawrence, President and Managing Director of Clark Material Handling, is more than delighted by the Mexican branch: “We’re convinced that our new plant in San Luis Potosi will have extremely positive effects on Clark’s development long-term. Clark dealers, customers and suppliers, not only in North or South America but also throughout the world, will benefit from our new branch. Shorter supply times and improved communication are an advantage for all locations.”


Children aged up to 10: Send us your colourful pictures!

Big drawing competition

Whether ink, watercolour, chalk, crayon or felt tip: Draw us how you imagine the perfect summer holiday and send your picture to the big Clark drawing competition.
Because summer holidays are wonderful, you are sure to experience something unforgettable and special.
Whether mountains or the sea, a visit to the zoo or holiday on the beach, walking or swimming, lazing around or playing games – you can decide what you draw! The judging panel will choose the best pictures at the end of the competition. We shall award the best artists with attractive prizes and publish the winning pictures in Clark News!
Join in and you might win 
Draw us a picture on the key subject of “My Summer Holidays” and send it by the 31st August 2012 to:
Clark Europe GmbH 
Marketing Department 
Neckarstrasse 37 
D-45478 Mülheim a. d. Ruhr 
Very important: 
Do not forget to write your name, age, address and phone number as well as the title of the picture on the back.
If mum or dad photocopy or scan the picture, you can also send it by email to: